Business Consultants, Coaches, and Trainers....
Customer Service is NOT the key to winning lifelong customers
Sure, it's extremely important. Don't get me wrong. But it's the full 'Customer Experience' that really matters.
What's the Customer Experience?
It's the full range of experiences and the emotions they produce.... at EVERY STEP of your customer's journey with you.
- From before customers even know who you are
- Through getting to know you
- Making their first purchase
- ....and 'happily ever after'
Why should you be teaching people about the Customer Experience?
Think about it this way:
Each experience customers have along their journey can MAKE or BREAK their relationship with a business, but....
A really great experience can win over the most resolute prospect.
However, people need your help to get it right.
It's definitely NOT EASY, and there are loads of complicated tools and processes out there for mapping the Customer Experience. That's why we created a customizable training program that's step-by-step and all ready for you to teach:
We designed this course for you to be able to teach and sell to any small business, solo entrepreneur, or independent business owner.
You'll teach people:
- Exactly what the customer experience means and why it's so critical to their business success
- How to make a simple map of their current customer experience
- How to analyze their map to identify weak areas and potential problems
- The elements that make up an 'Ideal Customer Experience'
- Where to make improvements that will make the biggest impact
They'll walk away with an ACTION PLAN - with the goals, tasks, and deadlines for getting it all done.
Here’s what your clients will learn:
Our team of designers, writers, content creators, and graphics experts have done all the hard work for you in creating the materials for your course.
You don’t have to start from scratch!
In fact, you could easily use all the content as-is. Everything you need is here, divided up clearly and with instructions on how to use it.
But the beauty of this type of content is that it’s flexible and easy to adapt to YOUR market and YOUR needs.
Use the content in any media format you want!
You’ll be able to quickly create your own:
- Video Training
- Sales Funnels
- Coaching Membership Sites
- Email Courses
- ... and More
You’ll be able to do ALL of this in less time and without the expense of hiring individual outsourcers.
We have over 20 years of experience doing this kind of training development for both Fortune 50 corporations and small businesses.
So rest assured that all of the content is based on our extensive research and proven best practices.
All you have to do is:
- Rebrand it for your own business
- Add your own insights
- Start selling your own course
Here's All the Content You'll Get:
When you purchase your license to The Ideal Customer Experience Journey, you'll get downloadable files that are FULLY EDITABLE and CUSTOMIZABLE.
So you can do pretty much whatever you want with them.
(except for giving or selling someone else a license with the editable content).
Scroll down to see an overview of the content in the course, along with screenshots and a sneak peek inside.
Keep reading to see an overview of what's in each of the Participant, Facilitator, and Promotion Materials sections of the course.
There are screenshots further down the page too.
The Ideal Customer Experience Journey – Course Book (8120 words, 42 Pages)
15-page Workbook with worksheets that people complete as part of the course’s learning activities
Key points and actions from the course
How to Create the Ideal Customer Experience at Each Stage of Their Journey (editable ppt and png)
Graphics & Screenshots
18 Images that illustrate the key points in the course. In .png & .pptx
A handout for participants to make notes on the slideshow
List of Tools for Mapping Your Customer Experience Journey
PowerPoint Slide Presentation
94 illustrated PowerPoint slides ready for you to present and/or record your course
Use the text provided in the Notes section of the slides to guide your webinars, videos and presentations
A Guide to work alongside the entire course, complete with slide illustrations, speaker notes, and additional instructions for implementing and delivering the course.
5 Emails to follow up with your course participants and continue to build your relationship after they have completed the course
A detailed list of everything included in the course
A list of Research Sources for learning more about the Customer Experience Journey.
Overview of the Course
A form to give to your participants to evaluate the course and get feedback
Top Ways to Deliver Training Programs
Guidelines and tips for implementing your ready-to-go course in the 5 most popular formats
21 Essential Touch Points for Creating the Ideal Customer Experience
An editable html landing page for the opt-in report. Sales copy also provided separately for use in other sales page templates.
An editable sales page for the course. Sales copy also provided separately for use in other sales page templates.
5 Emails to follow-up the report and pre-sell your course
A checklist summary of all key points from the opt-in report
A Powerpoint slideshow that covers key points of the report (24 slides)
5 pre-written blog posts that can be used anywhere you need extra content
30 Tweets about the Customer Experience Journey that are great for social media
14 Places Where Your Content Impacts Your Customer Experience (editable ppt and png)
Editable eCover Templates
10 Designs in 2D psd, ready to convert to your own branded eCovers
Want to see some screenshots of the actual materials you'll get?
Click on each image below and an image gallery will pop up that you can scroll through
Take a look at an excerpt from the course:
Here's an excerpt from the Facilitator Guide that gives an overview of the course:
100% No Risk Guarantee
Take a look through all the materials. If you don’t think you or your customers can benefit from this content, let us know in the next 7 days and we’ll give you a refund. No questions asked!
Confused? Have questions about the course?
You can reach me personally at:
Email: firstname.lastname@example.org (best contact)
Support Desk: email@example.com
What does 'Customizable Content' mean?
‘Customizable Content’ means content that is unbranded, can be edited and transformed to different media, but is also ready to deliver and sell to your clients.
What can I do with a customizable training program?
Aside from learning from it yourself, you can use a customizable training program to teach others using different media, sell it for profit in different formats, use it for lead generation or use it to train your own team or outsourcers. A full list of our Content Rules can be found here.
How is Customizable Content different from PLR?
There are a number of similarities between PLR and Customizable Content, but the products we sell at Content Sparks are often higher end and a lot more ‘finished’ and ready to use. Every customizable or licensed content creator uses different terms, so read the details carefully.
Do I have to re-write Customizable Content?
You have the option to rewrite it if you so choose, but it is not necessary. It is recommended that web-based content is rewritten to an extent so that it will rank higher in search engines. Adding value to existing content is also important.
What do you mean by the word ‘Participants’?
People who actively engage in the learning of the program are ‘participants’ in your course. They take responsibility for active learning, as opposed to sitting back and listening. The word ‘learners’ is sometimes used, but this generally suggests a more passive role in the course.
What do you mean by the word ‘Facilitator’?
You are facilitating people’s learning when they are active participants. You cannot force them to learn or simply ‘teach’ them by drilling in a concept. However, you can facilitate their learning process by giving them the knowledge and the tools they need to be successful.
What’s the best way to deliver my new training program?
This entirely depends on your audience and what you’re comfortable with.
The programs can be given synchronously, such as in a classroom, via a live webinar, via a teleseminar.
Or asynchronously, such as through a video or recorded webinar, with an eBook or through an email series.
How can I decide what’s best for my audience?
This differs on an individual basis. Think about your audiences’ learning styles, where they’re located (i.e., do they need to travel if it’s a live event), the time zones they are in, and technology available to them for starters.
How do I set up my new training program?
Check the facilitator’s guide for guidelines on how to set up the program.
Depending on the way you intend to deliver the program, for example if you are promoting it for sale, you may need a sales funnel. That could involve a giveaway (a gift of valuable information to reward your prospects for signing up to your leads list), your own website, whether an html or WordPress site (a place of your own to publish your content) or basic sales funnel pages.
1 Squeeze (Opt-in) page 2 Thank You page 3 Download page for your gift 4 Sales page for your course 5 Download or registration page for the course 6 An Autoresponder series – An email series people receive after getting the giveaway, to build relationships and promote your course’s sales page.
What tools do I need to deliver the training?
Depending on the method in which you present the course, you will need a few different tools. For example, here are a few things you might need:
For Webinars 1 A Headset 2 Computer 3 Microsoft Office or equivalent 4 Webinar service, or Hangouts on Air (free) For Classroom 1 Access to a venue 2 Computer 3 Projector for Powerpoint presentations, or equivalent 4 Usual classroom tools, (paper, name tents, markers, flipcharts, etc) For Video 1 Screen capture software, or ability to record from slide software, (e.g. Powerpoint) 2 A place to host videos, (or YouTube) 3 Headset 4 Video editing software (ideally) For eCourse 1 Autoresponder service 2 Microsoft Office or equivalent 3 PDF converter For eBook 1 Microsoft Office or equivalent 2 PDF converter 3 Place to host your ebook for delivery
What skills do I need to deliver the training?
You don’t need any specific skills to present the course, other than the ability and willingness to learn and pick up what you need as you go along. The best method is to start with a delivery method that you’re comfortable with and then venture out of your comfort zone to try new skills.
For example, you may want to start by packaging up everything as an ebook, but then move on to video creation, public speaking, writing a newsletter series or recording your own voice. Remember, you can always outsource the technical skills involved, such as setting up a website or video editing.
Don’t let the need for skills slow you down. Everyone started from scratch at some point.
How much will I have to spend beyond the cost of the program?
You will need to make a few investments to be able to use your training program to its highest potential, such as:
Hosting Domain registration Auto responder service Computer Microsoft Office or equivalent Shopping Cart software (you can also use free options, such as PayPal, Clickbank or JVZoo)
Most other things are optional or have free alternatives, such as:
Microphone and/or headset (may be built into your computer) Webinar service Video editing software Video Camera Outsourcing for extra tasks
Can I use my customizable training program in conjunction with other Customizable Content?
Since your Customizable Content is completely editable, you can use it in conjunction with any other content you have written or have the rights to use.
Can I get a refund for my Customizable Content if it doesn’t suit me?
Most of our ‘Blaze’ level, customizable training programs come with a certain guarantee – usually 7 days – and you can request either a full or partial refund within this time if you are not happy with your purchase. Be sure to look through your materials right away. The reason we don’t typically provide longer periods for refunds is to protect the value of your content.
Why would I use Customizable Content as opposed to writing it myself?
Our customizable products are designed by professional instructional designers, extensively researched, and then written by expert writers and developers. Plus, we’ve added all the components you need to teach and promote the programs.
By using our Ready-to-Go content, you save yourself a considerable amount of time. Instead of starting from scratch, you get something complete that you only need to brand and/or customize to your own style, audience, and market.
Can I request the creation of specific content topics?
We love to hear from our customers! Let us know what topics you’re looking for, features and formats you’d like to see, or any other suggestions and feedback. If we receive enough interest in a topic or feature, we’ll definitely consider developing it.
Can all the trainers and coaches in my company teach this program?
You can NOT share your customizable training program with other coaches, trainers or marketers. It is a single-trainer license. If you have other trainers or coaches who want to teach the content, they will need to purchase an additional license each.
Even better, sign up to be one of our affiliates and you can earn a commission when you recommend Content Sparks to your friends.
Is there any limit to how many people I can teach using this program?
No. There is no “per seat” or “per user” license limit like some training programs. You may teach your content to as many people as you want, and we encourage you to. The more people who can benefit from your new content, the better!
Tamara Patzer - Local Marketing Director & Social Media Educator
...I appreciate all your content. It certainly makes me look like a rock star and when I teach it, the flow is perfect. I get a ton of response on the quality of instruction and ease of learning with your flow. Tami
Daniel Ulin - Marketer, Author, Producer and Speaker - Los Angeles, California
When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.
This is first-rate stuff—highly recommended. Period.
Gina Alagata - Founder & CEO at Wink - Women Inkorporated
Just wanted to say thanks for all you do in providing such quality content. You are my "go-to" person for all great content.
Donald Thomas - MoneySolutionsNow.com I purchase a lot of PLR and I have to say I get the bulk of it from Sharyn. I have never been disappointed with any of my purchases from Sharyn. Another thing that I like about her is if I have questions or comments about a product, she gets back to me muy pronto. She also gives great advice on how to use her product. I have no problem recommending her.
Paris Law - Learning & Development Manager, Constituency Management Group
I’m a professional trainer and coach. Consulting, Coaching, Designing and Delivering on Learning/Change Programs is how I make a living. Sharyn and her team create top notch content. When I have a short deadline, I always check her site for any content that is available. It saves me a tremendous amount of time from researching and organizing the information. If you’re a trainer, coach or any type of professional development provider, I highly recommend you give Sharyn’s products a shot. You’ll be glad you did. Thanks, Sharyn, for making these programs available. I can tell that time and effort are put into each of the training programs developed.
Rob Salt - Plymouthbusinesstraining.co.uk I have purchased a number of products from Sharyn and they have all been of the highest quality. The customer service is first class as well. In addition, the follow up emails with useful tips are always very welcome
Edith Naaman - The Content Marketing Center
Although I have to translate it all to Hebrew – I find your materials so far – the best of their kind on the net. As the leading content marketing specialist in Israel I enjoy all very much, and so do my clients and students. Thank you!
Who Am I?
I’m Sharyn Sheldon and I’m the owner of Content Sparks. My whole goal is to provide you with professional quality content that helps you engage with your customers and build your business.
By using ready-to-go, customizable content in your business, you get the extra time you need to really focus on what you do best. In fact, people who use my content are so happy with the results and quality that I have customers who buy everything I create!
Come join all the other savvy business owners who know that high quality content doesn't have to mean starting from scratch.
All the best,
Support Desk: support@ContentSparks.com