Copywriting 101 for Small Businesses

Tips and Formulas for Writing Words That Convert

  • Ready-to-go content: Includes all the materials you need to learn, teach, sell and profit TODAY
  • Fully customizable, editable, REBRANDABLE, and resellable training
  • Teaches the skills your customers are desperate for: How to write copy that CONVERTS
  • Guides your customers STEP-BY-STEP: So they can take action and see results immediately

Click Below To Buy The Full Course Now

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Business Consultants, Coaches, and Educators....

Did you know that....

"8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest"

- Copyblogger


That puts a lot of responsibility on the headlines you write

....let alone the rest of your content.

Conquering the challenge of writing masterful headlines is just one small part of the art of copywriting.

And it's a skill that most marketers want to get better at.

They know that their copy can mean the difference between a struggling business and a business whose growth sky-rockets.

What does that mean for you?

If you can teach people how to become better copywriters, then...

  • They'll see you as the expert that they can come back to again and again
  • The'll see the results you can help them achieve
  • And they'll GLADLY pay you to help them each time

But to get started, you need some great content that you can teach from.

That's where our Copywriting 101 course comes in.


This 'done for you' training program is fully customizable, which means you can easily edit it to add your own branding, insights, and personality.

…and use the content in any media format you want!

You’ll be able to quickly create your own

  • Webinars
  • Workshops
  • Video Training
  • eBooks
  • Hangouts
  • Sales Funnels
  • Coaching Membership Sites
  • Email Courses
  • ... and More

You’ll be able to do ALL of this in less time and without the expense of hiring individual outsourcers.

In fact, we spend over 120 hours and at least $3,000 to $4,000 to design and develop each of our large training programs like this one.

Instead of spending that kind of time and money yourself, you can take advantage of the business and content expertise of our own professional instructional designers and developers.

We have over 20 years of experience doing this kind of training development for both Fortune 50 corporations and small businesses.

And, rest assured that all of the content is based on our extensive research and proven best practices.

All you have to do is:

  • Rebrand it for your own business
  • Add your own insights
  • Start selling your own course on copywriting

Here’s what your customers will learn:

Introduction: What is Copywriting? Why is it Important for my Business?

You'll start by discussing the meaning of copywriting, how it is used, and why it is important for the success of small business owners and entrepreneurs.

Module 1: How to Become a Better Copywriter

In Module 1, you’ll jump right into some proven techniques and shortcuts that your customers can apply to their copywriting immediately. Often, it’s little changes in words that can make the biggest impact on results.

Module 2: Proven Copywriting Formulas

In Module 2, you’ll teach some powerful copywriting formulas that make it easy to know just what to say to a target audience, even when it's impossible to talk to them face to face about products and services.

Module 3: Get Your Copy Found - SEO Tips

Now that your learners have started applying their new copywriting skills, in Module 3 you'll teach them how to identify what they need to do to make sure all that powerful writing gets found by Google and seen by their new customers.

Module 4: Learn From Companies That Get Copywriting Right

In Module 4, you’ll explore and learn from companies that lead the pack in creating powerful copy that gets them new customers and presents them as leaders in their industry.

Conclusion: Create Your Action Plan for Success

Your customers have started writing winning copy by the end of your course, but that’s just the tip of the iceberg. In the concluding module, they'll spend some time reviewing what they learned and you’ll help them put together a checklist and action plan for moving forward to success.

Our team of designers, writers, content creators, and graphics experts have done all the hard work for you, so you don’t have to start from scratch.

In fact, you could easily use all the content as-is. Everything you need is here, divided up clearly and with instructions on how to use it.

But the beauty of this type of content is that it’s flexible and easy to adapt to YOUR market and YOUR needs.

Here's What You'll Get:

When you purchase your license to Copywriting 101, you'll get downloadable files that are FULLY EDITABLE and CUSTOMIZABLE.

So you can do pretty much whatever you want with them.

(except for giving or selling someone else a license with the editable content).

Scroll down to see an overview of the content in the course, along with screenshots and a sneak peek inside.

Take a peek inside....

Copywriting 101 for Small Businesses

3-Part Course Bundle

Only: $147

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Keep reading to see an overview of what's in each of the Participant, Facilitator, and Promotion Materials sections of the course.

There are screenshots further down the page too.

 Participant Material

  • Course Book

    Copywriting 101 – Course Book (10,586 words, 57 Pages)

  • Course Workbook

    13-page Workbook with worksheets that people complete as part of the course’s learning activities

  • Summary Checklist

    Key points and actions from the course (10 Pages)

  • Infographic

    The 16 Most Powerful Phrases in Sales Copy (editable ppt and png)

  • Graphics & Screenshots

    24 Images that illustrate the key points in the course. In .png & .pptx

  • Slides Handout

    A handout for participants to make notes on the slideshow


    125 Words You Need to Know in Copywriting

Facilitator Material

  • PowerPoint Slide Presentation

    98 illustrated PowerPoint slides ready for you to present and/or record your course

  • Speaker Notes

    Use the text provided in the Notes section of the slides to guide your webinars, videos and presentations

  • Facilitator Guide

    A Guide to work alongside the entire course, complete with slide illustrations, speaker notes, and additional instructions for implementing and delivering the course.

  • Emails

    5 Emails to follow up with your course participants and continue to build your relationship after they have completed the course

  • Contents List

    A detailed list of everything included in the course

  • Research Sources

    A list of Research Sources for learning more about Copywriting

  • MindMap

    Overview of the Course

  • Evaluation Form

    A form to give to your participants to evaluate the course and get feedback

  • Top Ways to Deliver Training Programs

    Guidelines and tips for implementing your ready-to-go course in the 5 most popular formats


Promotional Material

  • Opt-in Report

    Uncover the Top 10 Secrets to Writing Copy that Converts

  • Opt-in Page

    An editable html landing page for the opt-in report. Sales copy also provided separately for use in other sales page templates.

  • Sales Page

    An editable sales page for the course. Sales copy also provided separately for use in other sales page templates.

  • Emails

    5 Emails to follow-up the report and pre-sell your course

  • Report Checklist

    A checklist summary of all key points from the opt-in report

  • Report Slideshow

    A Powerpoint slideshow that covers key points of the report (22 slides)

  • Blog Posts

    5 pre-written blog posts that can be used anywhere you need extra content

  • Tweets

    30 Tweets about Copywriting that are great for social media

  • Promotional Infographic

    Top 33 Emotional Words that Grab Your Reader’s Attention (editable ppt and png)

  • Editable eCover Templates

    10 Designs in 2D psd, ready to convert to your own branded eCovers

Want to see some screenshots of the actual materials you'll get?

Click on each image below and an image gallery will pop up that you can scroll through

Course Book


Summary Cheatsheet


Infographic - What are the 4Ps?

Slides Handout

BONUS - 125 Words You Need to Know in Copywriting

Click the image above for screenshots of the Participant Materials



Facilitator Guide

Course Evaluation Form

Research Sources

Course Follow-Up Emails

MindMap Overview

Top Ways to Deliver Your Training Program

Click the image above for screenshots of the Facilitator Materials

Opt-In Report

Opt-In Page

Sales Page

Opt-In Report Follow-Up Emails

Opt-In Report Checklist

Opt-In Report Slideshow

Blog Posts


Infographic - Top 33 Emotional Words that Grab Your Reader's Attention

Editable eCover Templates

Click the image above for screenshots of the Promotional Materials

Take a look at an excerpt from the course:

Here's an excerpt from the Facilitator Guide that gives an overview of the course:

Here's a summary of what you'll get:

Copywriting 101 for Small Businesses

3-Part Course Bundle

Only: $147

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100% No Risk Guarantee

Take a look through all the materials. If you don’t think you or your customers can benefit from this content, let us know in the next 7 days and we’ll give you a refund. No questions asked!

Confused? Have questions about the course?

You can reach me personally at:
Email: (best contact)
Skype: sharyn.sheldon
Support Desk:



CLICK HERE for the answers to Frequently Asked Questions
  • q-iconWhat does 'Customizable Content' mean?

    ‘Customizable Content’ means content that is unbranded, can be edited and transformed to different media, but is also ready to deliver and sell to your clients.

  • q-iconWhat can I do with a customizable training program?

    Aside from learning from it yourself, you can use a customizable training program to teach others using different media, sell it for profit in different formats, use it for lead generation or use it to train your own team or outsourcers. A full list of our Content Rules can be found here.

  • q-iconHow is Customizable Content different from PLR?

    There are a number of similarities between PLR and Customizable Content, but the products we sell at Content Sparks are often higher end and a lot more ‘finished’ and ready to use. Every customizable or licensed content creator uses different terms, so read the details carefully.

  • q-iconDo I have to re-write Customizable Content?

    You have the option to rewrite it if you so choose, but it is not necessary. It is recommended that web-based content is rewritten to an extent so that it will rank higher in search engines. Adding value to existing content is also important.

  • q-iconWhat do you mean by the word ‘Participants’?

    People who actively engage in the learning of the program are ‘participants’ in your course. They take responsibility for active learning, as opposed to sitting back and listening. The word ‘learners’ is sometimes used, but this generally suggests a more passive role in the course.

  • q-iconWhat do you mean by the word ‘Facilitator’?

    You are facilitating people’s learning when they are active participants. You cannot force them to learn or simply ‘teach’ them by drilling in a concept. However, you can facilitate their learning process by giving them the knowledge and the tools they need to be successful.

  • q-iconWhat’s the best way to deliver my new training program?

    This entirely depends on your audience and what you’re comfortable with.

    The programs can be given synchronously, such as in a classroom, via a live webinar, via a teleseminar.

    Or asynchronously, such as through a video or recorded webinar, with an eBook or through an email series.

  • q-iconHow can I decide what’s best for my audience?

    This differs on an individual basis. Think about your audiences’ learning styles, where they’re located (i.e., do they need to travel if it’s a live event), the time zones they are in, and technology available to them for starters.

  • q-iconHow do I set up my new training program?

    Check the facilitator’s guide for guidelines on how to set up the program.

    Depending on the way you intend to deliver the program, for example if you are promoting it for sale, you may need a sales funnel. That could involve a giveaway (a gift of valuable information to reward your prospects for signing up to your leads list), your own website, whether an html or WordPress site (a place of your own to publish your content) or basic sales funnel pages.

    1 Squeeze (Opt-in) page
    2 Thank You page
    3 Download page for your gift
    4 Sales page for your course
    5 Download or registration page for the course
    6 An Autoresponder series – An email series people receive after getting the giveaway, to build relationships and promote your course’s sales page.
  • q-iconWhat tools do I need to deliver the training?

    Depending on the method in which you present the course, you will need a few different tools. For example, here are a few things you might need:

    For Webinars
    1 A Headset
    2 Computer
    3 Microsoft Office or equivalent
    4 Webinar service, or Hangouts on Air (free)


    For Classroom
    1 Access to a venue
    2 Computer
    3 Projector for Powerpoint presentations, or equivalent
    4 Usual classroom tools, (paper, name tents, markers, flipcharts, etc)


    For Video
    1 Screen capture software, or ability to record from slide software, (e.g. Powerpoint)
    2 A place to host videos, (or YouTube)
    3 Headset
    4 Video editing software (ideally)


    For eCourse
    1 Autoresponder service
    2 Microsoft Office or equivalent
    3 PDF converter


    For eBook
    1 Microsoft Office or equivalent
    2 PDF converter
    3 Place to host your ebook for delivery


  • q-iconWhat skills do I need to deliver the training?

    You don’t need any specific skills to present the course, other than the ability and willingness to learn and pick up what you need as you go along. The best method is to start with a delivery method that you’re comfortable with and then venture out of your comfort zone to try new skills.

    For example, you may want to start by packaging up everything as an ebook, but then move on to video creation, public speaking, writing a newsletter series or recording your own voice. Remember, you can always outsource the technical skills involved, such as setting up a website or video editing.

    Don’t let the need for skills slow you down. Everyone started from scratch at some point.

  • q-iconHow much will I have to spend beyond the cost of the program?

    You will need to make a few investments to be able to use your training program to its highest potential, such as:

    Domain registration
    Auto responder service
    Microsoft Office or equivalent
    Shopping Cart software (you can also use free options, such as PayPal, Clickbank or JVZoo)

    Most other things are optional or have free alternatives, such as:

    Microphone and/or headset (may be built into your computer)
    Webinar service
    Video editing software
    Video Camera
    Outsourcing for extra tasks
  • q-iconCan I use my customizable training program in conjunction with other Customizable Content?

    Since your Customizable Content is completely editable, you can use it in conjunction with any other content you have written or have the rights to use.

  • q-iconCan I get a refund for my Customizable Content if it doesn’t suit me?

    Most of our ‘Blaze’ level, customizable training programs come with a certain guarantee – usually 7 days – and you can request either a full or partial refund within this time if you are not happy with your purchase. Be sure to look through your materials right away. The reason we don’t typically provide longer periods for refunds is to protect the value of your content.

  • q-iconWhy would I use Customizable Content as opposed to writing it myself?

    Our customizable products are designed by professional instructional designers, extensively researched, and then written by expert writers and developers. Plus, we’ve added all the components you need to teach and promote the programs.

    By using our Ready-to-Go content, you save yourself a considerable amount of time. Instead of starting from scratch, you get something complete that you only need to brand and/or customize to your own style, audience, and market.

  • q-iconCan I request the creation of specific content topics?

    We love to hear from our customers! Let us know what topics you’re looking for, features and formats you’d like to see, or any other suggestions and feedback. If we receive enough interest in a topic or feature, we’ll definitely consider developing it.

  • q-iconCan all the trainers and coaches in my company teach this program?

    You can NOT share your customizable training program with other coaches, trainers or marketers. It is a single-trainer license. If you have other trainers or coaches who want to teach the content, they will need to purchase an additional license each.

    Even better, sign up to be one of our affiliates and you can earn a commission when you recommend Content Sparks to your friends.

  • q-iconIs there any limit to how many people I can teach using this program?

    No. There is no “per seat” or “per user” license limit like some training programs. You may teach your content to as many people as you want, and we encourage you to. The more people who can benefit from your new content, the better!

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When it comes to premium customizable content, look no further than Sharyn's suite of products. This is beautifully researched and exquisitely crafted material. Even if you don't end up modifying and rebranding it for your own business, you're guaranteed to find the content itself incredibly useful. Sharyn's trainings drive even greater value into the customer equation; don't miss them. I've been in marketing for over three decades, and Sharyn and her team continue to impress me with each new release.

This is first-rate stuff—highly recommended. Period.

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I’m a professional trainer and coach. Consulting, Coaching, Designing and Delivering on Learning/Change Programs is how I make a living. Sharyn and her team create top notch content. When I have a short deadline, I always check her site for any content that is available. It saves me a tremendous amount of time from researching and organizing the information. If you’re a trainer, coach or any type of professional development provider, I highly recommend you give Sharyn’s products a shot. You’ll be glad you did. Thanks, Sharyn, for making these programs available. I can tell that time and effort are put into each of the training programs developed.

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Although I have to translate it all to Hebrew – I find your materials so far – the best of their kind on the net. As the leading content marketing specialist in Israel I enjoy all very much, and so do my clients and students. Thank you!

Copywriting 101 for Small Businesses

3-Part Course Bundle

Only: $147

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Who Am I?

I’m Sharyn Sheldon and I’m the owner of Content Sparks. My whole goal is to provide you with professional quality content that helps you engage with your customers and build your business.

By using ready-to-go, customizable content in your business, you get the extra time you need to really focus on what you do best. In fact, people who use my content are so happy with the results and quality that I have customers who buy everything I create!

Come join all the other savvy business owners who know that high quality content doesn't have to mean starting from scratch.

All the best,

Sharyn Sheldon

Skype: sharyn.sheldon
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